Crumpys Honey

Through trendsetting design – style and a modern illustration, the “Crumpy’s Honey” logo work together to tie in the sharp, eye-catching, the professional design aspect of the brand. Using a deep forest green in the branding, portraying Crumpy’s Honey’s strong nostalgic connection to nature and the Kiwi bush. The history of Crumpy’s Honey’s connection to Barry Crump, an iconic/legend in New Zealand gives such a high quality to the brand that it only sees fit to use gold to portray quality throughout the branding. The identity forms an always active symbol of the genuine integrity created through hand-drawn elements. Creating a visual that denotes a caring family business – NZ roots and the notion of hard-working local Kiwis, who care about the land and support the community.